How to meme : Interviewing Sod from Intake 2017

by Tammy Tamonwan Taweeugsornpun


Don’t let your background or past experience limit your creativity.
— Soddu, Intake 2017

In the last two months, our class has taken part in multiple events and have done many activities together. There are many funny photos every time we hangout and there is ONE person who always brings these photos to the level of EPIC!

Today, we will be interviewing Sod, the genius behind all the funny photos from intake 2017.

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Interviewer: Hi Sod! Before we begin, please introduce yourself.

Sod: Ok Tammy!! My name is Sod. I'm from Thailand and my background was in supply chain. I really enjoy being part of the HKUST MBA community.

Interviewer: Wow great, another peer from Thailand! The thing that reminds us most of you are your memes that you post in our whatsapp chat. How did you come up with them?

Sod: Well, I did something similar when I was an undergraduate. My task at that time was to create spectacular content for our yearbook and I came up with a meme for everyone in my department. The feedback I received was awesome. After being here for a while, I saw many funny pictures from our classmates and decided that I must grab these opportunities. That aside, I also want to troll my friends. That's all, haha.

 
Your message needs to be published at the right place and the right time.
— Soddu, Intake 2017
 

Interviewer: Ok, so I see that your motivation is to troll your friends. Does it take long to make these pictures? Do you use Photoshop?

Sod: I spend an average of ten minutes thanks to Photoshop Mix, a smart phone based Photoshop app. It is available for both iOS and android, and it is free!

Interviewer: How do you analyse each photo and decide which idea it suits?

Sod: That is a really interesting question. You have to think about what the consumer really wants to see. Your message needs to be published at the right place and the right time. One of my suggestions is to find a connection between your meme and the environment. In this case, all memes relate with our experiences in HKUST MBA.

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I let the “recency effect” bring my message to everyone efficiently. If I posted that meme a week later, I am sure that no one would have cared.
— Soddu, Intake 2017

Interviewer: Wow! That is really interesting! This fun activity can be applied to a business context as well. To add on to your point, what criteria do you use to pick "the right place" and "the right time" for each meme?

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Sod: Let me use a takeaway from Prof. Nason's class. After we finished our "Just for Kick" activity, I tried to post a meme about Jono as soon as possible to let the "recency effect" bring my message to everyone efficiently. If I posted that meme a week later, I am sure that no one would have cared. Oh, and you have to make sure that your message is simple and easy to understand. Confusion is not a good thing if you want your recipients to laugh.

Interviewer: I like how you integrate theory with reality. If only I remembered what we studied in the class like you! Thank you very much for spending time with us. Do you any more nuggets of wisdom for the readers?

Sod: Haha, I will try my best to let to allow everyone to have their own memes. You can share your idea with me or try to do it yourself. Lastly, inspiration and imagination will keep people moving forward. Don't let your background or past experience limit your creativity.

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Written by Tammy Intake 2017